Imagine combining the systems and efficiency of Amazon with the design flair of IKEA – and applying it all to kitchens. That’s the business Steven Bosley has built with his two sons at Amorini Australia.
In this episode of Owner Insights, Steven modestly describes the company he founded as “purveyors of chipboard,” despite employing more than 65 people and generating around $30 million in turnover. At its core, Amorini is a logistics business, managing hundreds of moving parts behind every kitchen, with systems and processes doing the heavy lifting.
Fuelled by more than 100 overseas trips, Steven has built the business around his love of travel and a drive to innovate. Growth, he says, is an outcome – not the objective. The conversation also explores Amorini’s distinctive approach to recruitment, relying entirely on word of mouth and creating opportunities for people who might not otherwise get them, alongside the disciplined systems that support growth without complexity.
A thoughtful discussion on building a scalable business without losing the joy that started it all.
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